More Luxurious Than Ever: 2013 Ford F-Series Super Duty to Offer Platinum Series, SYNC with MyFord Touch

  • 2013 Ford F-Series Super Duty brings no-compromise truck luxury to the market with the first-ever Platinum heavy-duty pickup, complete with unique design cues inside and out
  • Super Duty Platinum will offer a wealth of standard features including SYNC®, MyFord Touch®, navigation, rear view camera, Remote Start System, power-telescoping mirrors and power-adjustable pedals
  • For the first time, the 2013 F-Series Super Duty will also be available with a truck-specific version of SYNC with MyFord Touch, offering tactile button controls and large rotating knobs to accommodate truck users who may be wearing work gloves

DEARBORN, Mich., March 9, 2012 – Ford F-Series Super Duty customers demand a truck with toughness and capability, yet they still appreciate the amenities that make their driving experience more enjoyable. The 2013 F-Series Super Duty offers both, with a first-ever Platinum series model and the addition of SYNC® with MyFord Touch®.

“The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury,” said Brian Rathsburg, F-Series Super Duty Marketing manager. “It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for.”

Building on the success of the F-150 Platinum light-duty series that debuted in 2009, the F-Series Super Duty Platinum offers customers the ultimate in truck luxury.

Ford pioneered the high-end luxury truck segment in 1999 when it introduced the special-edition 2000 Harley-Davidson F-150. In 2003 the first King Ranch Super Duty arrived, followed by the 2004 Harley-Davidson Super Duty. Today, Ford sells a rich mix of high-end Lariat and King Ranch Super Duty models; the new Platinum will further meet the growing luxury needs of customers and dealers.

Available only in the Super Duty crew cab, it can be ordered as an F-250, F-350 or F-450 pickup and with the Ford-designed and Ford-built 6.7-liter Power Stroke® diesel engine or the 6.2-liter V8 gas engine.

The Platinum series makes a bold statement with a grille that features a satin chrome surround highlighted by perforated mesh inside. The updated grille is enhanced by a monochromatic bumper and chrome tow hooks.

The exterior of the Super Duty Platinum is lavished in chrome, including the door handles, mirror caps, running boards and exhaust tip. The boxside on both sides of the truck sports the “Platinum” name in chrome letters and the tailgate is trimmed with a satin chrome appliqué, similar to the one used on the F-150 Platinum. Twenty-inch polished-aluminum wheels with painted black inserts round out the stunning exterior design of the Super Duty Platinum.

The interior showcases luxury in the form of unique wood grain appliqués. The steering wheel is heated and leather-wrapped, with genuine wood accents. The instrument panel, center stack and door trims are wrapped in premium wood grain. A new storage area on top of the dash includes two USB ports, audio-video connections, SD card slot and a 12-volt charging port for cell phones and other digital devices.

The driver’s seat has 10-way power-adjustable seating and both captain’s chairs are upholstered with softer, premium leather, which is also used on the armrests and console. Other evidence of fine craftsmanship includes the seats and floor mats, which feature the embroidered “Platinum” logo.

Other standard features include:
  • SYNC with MyFord Touch
  • Navigation System
  • Power-adjustable pedals
  • Rear view camera
  • Remote Start System
  • Universal garage door opener
  • Power-telescoping mirrors
Super Duty Platinum is available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and White Platinum. Interior color offerings include Pecan and Midnight Black. Another new exterior color, Blue Jean Metallic, will be available for Super Duty models other than Platinum.

Working harder and smarter
Unlike the past when a truck was often little more than a spartan work vehicle, today’s truck customers won’t compromise, and they expect capability, efficiency and refinement. The 2013 F-Series Super Duty eliminates any thought of compromise.

Standard Ford SYNCbrings award-winning voice-controlled connectivity into the cab of the most capable heavy-duty trucks available. With SYNC, Super Duty drivers can connect compatible mobile phones and media players via Bluetooth® or USB to make calls and play back music using voice control. In addition, drivers will get access to Vehicle Health Report and 911 Assist®, both no-charge lifetime features, and SYNC Services including traffic alerts, business search and more – all while keeping their hands on the wheel and eyes on the road.

The 2013 F-Series Super Duty builds on the foundation of SYNC with MyFord Touch, which is available for the first time. A new 8-inch, high-resolution touch screen display gives drivers easy access to phone, climate control, entertainment and navigation features along with a dramatically expanded voice control vocabulary.

The 8-inch display screen also provides a large, clear view behind the truck when in reverse to help drivers maneuver in tight spaces or line up conventional trailers with the truck’s hitch.

Unique to Ford F-Series, designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack. For video of MyFord Touch in Super Duty, click here.

The latest example of F-Series leadership in truck design, innovation and technology can be found in the 2013 Super Duty Platinum, available later this ye


First All-New Ford Transit Custom and Tourneo Custom Roll off the Production Line

  • First all-new Ford Transit Custom produced in Kocaeli, Turkey today; model marks new era for Ford’s global commercial vehicles
  • Transit Custom and Tourneo Custom, also produced today for the first time, deliver modern exterior design, car-like interiors and outstanding driving dynamics, durability and load-carrying ability
  • New models combine low cost-of-ownership, including best-in-class fuel efficiency, with latest safety and smart driver assistance features
COLOGNE, Germany, July 23, 2012 – The all-new Ford Transit Custom and Tourneo Custom roll off the assembly line for the first time today at Kocaeli in Turkey.

The arrival of the Transit Custom van and Tourneo Custom people mover marks the first step in a complete transformation of Ford’s global commercial vehicle range by the end of 2013.

Transit Custom

“The Tourneo Custom is a fantastic-looking people mover – inside and out. It offers outstanding day-to-day, real world practicality as well as being great to drive,” added Odell.

Tourneo Custom

The new Transit Custom sits between the smaller Transit Connect and the larger Transit van in Ford’s commercial vehicle line-up; and is also offered as an eight- or nine-seat people-mover, the Tourneo Custom.

The chassis dynamics have been developed to offer a rewarding driving experience in both models, while car-like interiors and stylish modern exteriors are aimed at broadening the iconic Transit appeal.

Both models are powered by 100 PS, 125 PS or 155 PS versions of Ford’s latest 2.2-litre Duratorq diesel engine, offering class-leading fuel consumption of 6.5 l/100 km (43.5 mpg) for Tourneo Custom and 6.6 l/100 km (42.8 mpg)* for Transit Custom.

The Transit Custom and Tourneo Custom models are built at Ford Otosan’s Kocaeli plant in Turkey. Ford Otosan is one of the most successful joint venture businesses in the auto industry, and is jointly-owned by Ford and Koc Holdings. Its Kocaeli plant has been the home of Ford Transit production since 2001, and to date has built more than 2,250,000 vehicles and exported them to more than 70 countries.

Transit Custom and Tourneo Custom will go on sale later this year.


Its A Hybrid Harbor Service Body!

Here’s a Harbor Hybrid Body, it might be called a Service Body
but it starts with a 12' flatbed with diamond plate steel floor, then a series
of three large compartment boxes are added to each side welded together.
The upper boxes have shelves and there are underbody boxes with more storage.

Notice the full length rack that extends to the front bumper for full support
to carry extra-long items with expanded metal at the front functioning as a
stop. There is a short work platform on the rear with a unique set of open
steel boxes underneath the rear.  It’s mounted on a Ford F350 with 84" CA chassis.

See more of Harbor's body building at www.htbi.net.


Ford Super Duty - It's All Brawn and Dependable!

Hercules who? The Super Duty® is all brawn and dependability. Its maximum towing capacity is tops in the class of full-size pickups over 8,500 lbs. GVWR when properly equipped. F-250 XL Regular Cab 4x2 shown in Oxford White with optional equipment.


Diamond Back Truck Covers: TV Ad - Think For a Second

Commercial for DiamondBack Truck Covers featuring all the reasons a DiamondBack let's you use your truck like a truck. www.diamondbacktruckcovers.com


A Robot with Feelings: Ford’s Sense of Quality, Touch Perfected by the RUTH Machine

  • Ford develops vehicle interior design and executions by using international customer study groups combined with the measurements of the Robotized Unit for Tactility and Haptics (RUTH) machine
  • Ford is the first automaker in North America to use a RUTH to quantify the quality and comfort of vehicle interiors
  • RUTH makes high-end products and technologies more attainable for a larger selection of buyers by ensuring a consistent ability to reproduce excellence

DEARBORN, Mich., July 17, 2012 – You won’t hurt RUTH the robot’s feelings if you disagree with her, but it’s very difficult to prove your point given her opinions are backed up by mathematical evidence.

Thanks to the Robotized Unit for Tactility and Haptics (RUTH) machine, which arrived in North America earlier this year, Ford knows its 2013 Fusion has an interior that customers want.

Quality can be difficult to express, yet when customers sit in a high-end car, they know by the feel of the trim and the touch of the buttons that the car is special. The sense of touch and the intuitive understanding of quality are innately human characteristics, but how do you measure them? The answer: use a RUTH.

RUTH allows engineers to quantify vehicle characteristics such as softness, roughness, temperature, hardness and comfort. This allows Ford to tailor each vehicle interior to exactly what a customer group wants.

Click here to see RUTH in action and hear engineers and technicians explain how she works.

The RUTH robot is a giant arm with six joints, programmed to poke the trims, turn the knobs, push the buttons and interact with many of the vehicle’s interior areas in the same way a person would.

Engineers in North America are finding several different ways to use RUTH. They are the first in the world, for example, to use the robot to measure seat comfort.

Eileen Franko, Ford craftsmanship supervisor, believes RUTH results in greater customer satisfaction.

“Thanks to the data provided by RUTH, we can be sure the customer who buys a car like Fusion will experience the same type of quality they might feel if they were to buy a high-end luxury car,” Franko says. “I might be biased, but RUTH isn’t. We know the steering wheel and the armrest softness in Fusion are the best in the world.”

For years, Ford’s quality interiors resulted from worldwide studies where customers tested various parts, documenting their preferences. RUTH won’t change that. But now, RUTH is involved from beginning to end to determine the feeling of quality.

Interior samples are premeasured by RUTH. Customer test studies are conducted, and after the results are tallied, RUTH supplies the data to implement the finest option into mass production. In other words, quality is no longer a guessing game.

As a relatively new resident to North America, RUTH, first introduced in Europe, is found only in Ford’s product development center. And the robot has already helped engineers improve the quality of many parts of the car.

RUTH illustrates Ford’s commitment to putting high-end products within reach of a larger group of customers.

“We are going further for our customers by more accurately and quickly assessing our products’ performance,” Franko says. “RUTH simulates the motor skills of a real person, allowing us to get precise measurements that explain what the customer wants. Engineers can take the findings and implement them. As a result, when customers sit in an affordable car like Fusion, they’ll feel instantly like they’re in a high-end ride.”

Luke Robinson, Ford metrologist and RUTH technician, says RUTH has increased productivity.

“Before RUTH, many engineers had access only to hand-held measuring tools, and no means to test the interiors in a manner that resembled in-vehicle scenarios,” he explains. “An engineer outside of our department might even have pushed a dictionary and a pop can into an armrest to measure its resistance and softness. But now engineers can contact us and we can put RUTH into a vehicle; within a few hours, we can give them tangible data.

“With years of Ford customer research to tell us where to start,” Robinson adds, “we can use RUTH to measure exactly what the majority of customers want.”


Knapheide KSS Body and Rack-It Rack Add Functionality and Style

The Knapheide KSS body with the Rack-It Truck Rack possess all the same traits as your truck cab. The KSS has contoured lines, triple contact door seals, concealed door hinges and wrap around lights, and with a removable tailgate it feels like a normal truck bed while offering the benefits of a service body. The KSS comes in many different lengths to fit your needed application and since it’s just as rugged as a standard service body backed up with a six year warranty.


2013 Ford E-Series

2013 Ford E-Series: Ford E-Series has been America's best-selling van for the past 33 years; the spacious vehicle can tow up to a best-in-class 10,000 pounds when properly equipped. (06/18/12)


Ford's New Immersive Vehicle Environment Lab

                   The Ford virtual reality lab helps the company design vehicles in the virtual world.


Protect Your Stuff With a Roll Top Cover!

The Knapheide 8' Service Body with Custom Roll-Top Cover, Custom Heaboard & Window Protector, and Master Locking System. The body is mounted on a Ford Crew Cab single rear wheel 4x4. What is most unique about this unit is the roll-top cover which is interesting and rare to see. The advantage if the roll-top cover is that it rolls up like a window shade opening about 90% of the cargo area.

This unit was built by California Work Trucks In Sacramento, CA - (510)-477-8425


A SuperDuty Plumbers Body!

This Harbor WorkMaster was built for Orange County Plumbing and what a great work truck inside and out! Mounted on a nice SuperDuty Ford Dually Crew Cab, there will be no problem getting the full crew to the jobsite!

When they are ready to work, notice the great way they have stored the stepladders on the roof rack extension over the cab. And when you open up the rear doors you will see all the great storage space available for all their tools, equipment and parts.

Inside handles provide help to access the body interior. Notice in particular, the nice wide well-spaced shelving allows plenty of room for hefty tools and supplies on the passenger side and bins for small parts on the driver’s side and front.  

Shovels are easily retrieved from storage in the rear door mounted vertical pipes. The interior is well lit up with three overhead florescent style lights.

Access to the sky-high roof level is accessible by a rear mounted ladder on the driver’s side. Also, the pipe can be stored and retrieved through the small access door on upper right side. See the beefy step bumper and the vice bracket on the right side also.

Visit our website at http://www.htbi.net and call Harbor at 800-433-9452.


The TruckBoss Deck For Pickups

TRUCKBOSS Work Truck Solutions—a cross between a closet organizer, a pack mule and a vault.  Capture Channel Technology enables any toolbox, tie-down, or restraint to be attached to the Deck Surface, Deck Sides, Cab-Guard or Cargo Racks.  Capture Channels allow a carriage head bolt to be placed virtually anywhere on the deck—facilitating mounting points for any accessory imaginable.

- Cab-Guard and Ramp Bar (TBOSS-CG) employ Capture Channel Technology, allowing accessories such as fire extinguishers, flashing amber lights,                 antennas, buggy whips or scene lighting.  The Ramp Bar doubles as a Tie-Down running the width of the deck

- Side Load Bars (TBOSS-SLB) not only increase the height of the side rails for increased containment, they also double as Tie-Downs

- Cargo Rack Front and Cargo Rack Rear (TBOSS-CRF and TBOSS-CRR) bolt to the deck surface and extend above truck cab height.  They are ideal for             carrying ladders, conduit, PVC pipe, or even a canoe (who says a work truck can’t play)

- 5000# rated D-Ring tie downs (TBOSS-TieD) can be attached on any capture channel

- Seals to the bed rails of your truck and a hinged Rear Access Flap works with your tail gate; all to seal out weather and secure cargo

- TRUCKBOSS is a Transferrable Asset—it is not truck-model specific and can be moved from one brand of truck to another

- Manufactured from anodized aluminum, providing years of service without a degraded appearance.  No painting nor rusting

- Aluminum drawers mounted to a cargo tray (for the HD user) or mounted on UHMW runners (light duty user) complete the system and enable access           to tools and equipment stored under the TRUCKBOSS

- Modular Design—the addition of ramps will enable hauling of an ATV, snowmobile or any other wheeled or tracked machine (lawn tractor, snow                     blower, golf cart, etc)

- The addition of Extendable Sides will enable hauling of two ATVs or snowmobiles

- Modular Design and Capture Channel Technology means damaged parts can be replaced with simple hand tools

- 2000# Rated Capacity
- Capture Channel Technology
- Anodized Finish
- Rear Access Flap
- Front Safety Barrier w/Integrated Tie-Downs
- Optional Extendable Sides (6’ - 8.5’max width)
- Optional Cab-Guard and Ramp Bar
- Optional Side Load Bars (TBOSS-SLB)
- Optional Cargo Rack Front (TBOSS-CRF)


The 5 000th Ford Transit Rolls off the Production Line at Ford Sollers Plant in Elabuga

ELABUGA, Tatarstan, Russia, July 4, 2012 – The 5 000th Ford Transit has rolled off the production line today at the Ford Sollers plant in Elabuga (Tatarstan, Special economic zone “Alabuga”). The anniversary vehicle has been an all-metal van in Frozen White colour with a long wheel base and medium line of the body, diesel engine 2,2 l, 125 p.s.

Ford Transit’s production started at the Ford Sollers plant in Elabuga in January 2012. Transit is assembled with Global Puma 2.2.l diesel engine 100, 125, 155 p.s.. In Russia Ford Transit is available in the following modifications: Single cab, Double cab, Bus, Kombi, Van.

Adil Shirinov, Executive Director and Chief Operating Officer, Ford Sollers congratulated the employees with a good start and thanked them for a great contribution made by the staff to the joint venture’s development: “The production of  the 5 000th Ford Transit in Tatarstan is an important achievement of Ford Sollers team, and an important event for the whole region. We have what to be proud of. It is important that we have reached the first anniversary number just in half a year after the start of vehicles assembly at the Elabuga plant. Ford Transit is the first vehicle which opens the road for a full cycle production of other Ford vehicles in Tatarstan. I wish you to continue at the same pace and good luck on the way to the company’s prosperity.”

Over a period of many years Transit has been the embodiment of a reliable and efficient vehicle for freight service, which was created taking into consideration the clients’ needs. Constant use of new technologies made it possible for this series to take the lead and repeatedly top the list of “the best” in its class. Ford Transit presents the widest and the most flexible model range of commercial vehicles in Russia. There are versions with a short, medium and long wheel base, and also with a lengthened frame.  Model range includes vans with a low, medium and high roof, chassis with a single and double cab, and minibuses with a small and medium height of the roof.

“Transit, as before, is one of the leaders in its segment on the Russian market among foreign brands. In January 2012 it has got a prestigious award “Golden Klaxon” in nomination “Special Transport”. It is not only the choice of professional jury, but it is the recognition of our clients”, – said Mark Simpson, Vice-President Marketing, Sales and Service.

According to the results of the first quarter 2012 Transit’s sales increased practically twice in comparison with the same period of the last year and consisted 2000 vehicles. It proves the model’s popularity in Russia.


The Crysteel Aluminum E-Tipper - Lightweight and Durable!

The Aluminum E-Tipper from Crysteel perfectly matches hard working
durability with lightweight efficiency. Weighing up to 50% less than
traditional carbon steel dump bodies, aluminum’s lightweight profile
saves fuel costs, as well as tire and brake costs, while increasing
payload capacity. In addition, the long lasting and durable Aluminum
E-Tipper provides contractors corrosion resistance and lower maintenance

With features like lightweight fold-down sides for easy access, the
Aluminum E-Tipper from Crysteel is designed to help contractors reach
new levels of productivity. Plus, you can customize your aluminum dump
body with a wide range of performance and appearance enhancing


Ford Celebrates Fuel-Efficient Escape Launch, Additional Jobs at Louisville Assembly Plant

  • Ford has added 1,800 jobs at Louisville Assembly Plant (LAP), with 1,300 more on the way this year to build the all-new Escape, the nation’s most fuel-efficient small utility vehicle with an automatic transmission
  • Ford has added more than 5,200 hourly jobs in the U.S. this year alone. With LAP’s third shift, by year-end, Ford is on pace to deliver more than half of the 12,000 new U.S. hourly jobs it committed to add by 2015
  • In addition to Ford’s $600 million investment, Louisville-area suppliers are supporting the Escape launch, with several investing more than $56 million and adding more than 900 jobs locally
LOUISVILLE, Ky., June 13, 2012 – Ford Motor Company, its employees, dealers and suppliers today are celebrating production of the all-new Ford Escape at the company’s transformed Louisville Assembly Plant, one of several U.S. manufacturing sites where Ford is adding jobs to meet strong customer demand for fuel-efficient vehicles.
Ford already has added 1,800 jobs at Louisville Assembly Plant and is adding 1,300 additional workers to a third shift this fall, bringing total hourly employment at the plant to 4,200.
Nationwide, Ford has added more than 5,200 hourly jobs already this year. With Louisville’s third-shift in place, by year end, Ford is set to deliver more than half of the 12,000 additional jobs it committed to add by 2015

The company invested $600 million to convert Louisville Assembly from a plant producing body-on-frame SUVs into a facility that builds America’s most fuel-efficient small utility vehicles with automatic transmissions.

“Today marks a celebration of progress and transformation,” said Mark Fields, Ford’s president of The Americas. “Louisville Assembly Plant’s reinvention illustrates how Ford is going further, continuing to invest in American manufacturing and new jobs while delivering even more of the fuel-efficient vehicles that give customers true power of choice.”

The upgraded Louisville Assembly Plant is capable of producing up to six different vehicles at the same time, making it Ford’s most flexible U.S. plant.

As part of the upgrade, Ford installed new tooling and improved equipment in the plant’s final assembly area and body shop, including more than 1,000 robots and 20 miles of conveyors. Reprogrammable tooling in the body shop allows the plant to produce multiple vehicle models at the same time without requiring downtime for tooling changeover.

“Manufacturing flexibility is critical to staying competitive in today’s global automotive marketplace,” said Jim Tetreault, Ford vice president of North America Manufacturing. “Our ability to produce up to six vehicles from a single plant gives us a sizable advantage in quickly adjusting our products and volumes to match changes in customer preferences and market factors.”

Louisville Assembly is the third Ford plant in North America to retool from producing traditional body-on-frame trucks and SUVs to fuel-efficient vehicles from global platforms.

The company’s investment in Louisville is supported by strong partnerships at the state, county and local level, as well as by Ford’s green partnership with the U.S. Department of Energy. Louisville Assembly Plant is one of 11 Ford facilities in the U.S. participating in the Advanced Technology Vehicles Manufacturing Loan Program initiated by Congress and implemented by the Obama administration.

“This is a day of celebration for Ford and the Commonwealth of Kentucky,” said Gov. Steve Beshear. “Production of the new Escape not only means thousands of jobs for Kentuckians, it boosts our GDP, tax revenue, and raises the level of the Commonwealth’s robust automotive industry, which is already one of the top five in the nation.”

Louisville Mayor Greg Fischer added: “This is a great day for our city. Ford’s history and Louisville’s history are intertwined, and today we begin a new chapter in that heritage – a chapter of business expansion and job growth.”

The all-new Escape, which is on sale now, offers strong fuel economy and customers’ choice of two EcoBoost® engines – a 2.0-liter four-cylinder as well as a 1.6-liter four-cylinder that delivers 33 mpg highway, which is 2 mpg better than the Honda CR-V and 5 mpg better than Toyota RAV4. The Escape also features a 2.5-liter four-cylinder engine that delivers 31 mpg highway.

In addition, Escape delivers 11 features no other small SUV offers – including a hands-free liftgate with motion-sensing technology, SYNC® with MyFord Touch® and active park assist. The Escape also features a new Ford Intelligent 4WD system that provides even better traction off-road.

The Louisville-built Escape is the first of the new line of compact SUVs to be built off of Ford’s global C-car platform. The same vehicle will be built and sold in Europe and China, where it is called Kuga, although there will be unique powertrains and features for customers in those markets.

Ford’s global supply network is playing a key role in the launch of the Escape, as well as the economic development of the Louisville area. Several major suppliers have invested more than $56 million locally and are in the process of adding more than 900 jobs, many of which will support the Escape. Suppliers that expanded operations include:

  • Magna Seating of America Inc., which invested nearly $20 million to build a new 140,000-square-foot plant in Shepardsville, Ky., and will eventually employ 450 people. Magna supplies seat assemblies, fascias, the rear subframe, upper control arms, rear camera module, trailer tow module, fixed back glass and the rear bumper beam
  • Faurecia, which invested $19 million at its Faurecia Interior Systems plant in Louisville. The facility will have 260 employees at full production – 250 dedicated to producing the Escape instrument panel. Faurecia also supplies exhaust systems
  • Martinrea International expanded its Shelbyville, Ky., operations with a $12 million investment, adding 150 jobs. Martinrea makes body stamped subassemblies, the front subframe and fuel filler pipe
  • Piston Automotive invested $5.5 million and added 50 jobs, many of which are supporting the Escape launch. Piston makes cooling module assemblies for the Escape
In addition to its manufacturing presence, Ford continues to play a significant role in the Louisville community. Through its Operation Goodwill with area dealers, Ford and its manufacturing operations expect to donate more than $1.5 million in 2011 and 2012 combined, supporting local nonprofit agencies.

Total Ford donations to Louisville-area nonprofits made since 2000 top $8 million.