What makes a truck "America’s Work Truck"? Join Steve Henning of CVB Network as he visits the Knapheide booth at Work Truck Week 2026 in Indianapolis.
Mandar Dighe, VP of Marketing & Sales at Knapheide, discusses the company’s massive new national brand position. As the nation's leading manufacturer of work truck bodies, Knapheide is moving beyond being a vendor to becoming a category-defining partner for the trades.
In this video, we discuss:
• America’s Work Truck: The primary goal of Knapheide’s first major national multi-media campaign.
• 178 Years of Heritage: How a story of a German immigrant in 1848 evolved into a six-generation (and counting!) American legacy.
• United in Work: The importance of partnerships between upfitters, distributors, OEMs, and the end-user.
• Market Outlook: Navigating the "turbulence" of 2026 with a bullish but diligent strategy.
• Elevating the Industry: Why Knapheide wants to help customers better understand how truck configurations drive productivity and safety.
Learn more about Knapheide: https://www.knapheide.com
Follow the latest industry news: https://www.cvbnetwork.com
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