The U.S. Department of Transportation’s Federal Railroad Administration (FRA) and National Highway Traffic Safety Administration (NHTSA) have launched a national railroad crossing safety ad campaign to increase public awareness around railroad tracks and reduce crossing deaths and injuries. Although accidents at railroad crossings are an old problem, the problem is easily avoidable. This ad is the latest in a three-year, focused effort to reverse the uptick in railroad crossing fatalities. Its message is simple: Stop. Trains can’t.